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• Economic Value Added Evidence - from use of TMP and OPLI Assessments
  How would you like to reduce employee turnover by 75% . . .
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• 2011 Market Report - Canadian Meetings and Incentive Travel
  Planners are using technology and social media for their attendee marketing . . .
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• The Early Bird Really Does Get the Worm
  According to Christoph Randler's research as reported in HBR . . .

• TMP: Client Login
• Survey: Client Login

2011 Market Report - Canadian Meetings and Incentive Travel

A key trend identified by the most recent (15th annual) benchmarking Market Report study for the Canadian meetings and incentive travel industry, is that pplanners are using technology for their attendee marketing. In 2010, 36% used social media, up from 24% in 2009.

As for other forms of attendee marketing, 83% of respondents use e-mail, 75% use websites/microsites and 12% use blogs/online forums.

Source: Meetings & Incentrive Travel magazine.